Developing pan-European brands in the single European market
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Developing pan-European brands in the single European market by L. De Chernatony

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Published by City University Business School in London .
Written in English


Book details:

Edition Notes

StatementDr. Leslie de Chernatony and Ratna Bernath.
SeriesWorking papers / City University. Business School
ContributionsBernath, Ratna., City University. Business School.
ID Numbers
Open LibraryOL13907666M

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